Nielsen has named Dove Men+Care as the #1 Fastest-Growing Brand in the Daily Hair category, which includes both men’s and women’s brands.

The news comes at a time when Google is reporting that searches for Men’s Hair is outpacing women’s hair, for the first time ever – more on this in the story & slideshow: Men’s Hair Care Packaging.

Rob Candelino, Unilever V.P. of Marketing and General Manager of Hair Care, said, “We’re extremely proud that Dove Men+Care is now the #1 fastest-growing brand in the daily hair care category. We believe the success of the brand is that we offer guys both outstanding quality products for all their hair types and a deep commitment to portraying modern men in realistic and relatable ways.”